Vision1st

Vision1st
Vision1st
Vision1st
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CREATIVE PROCESS – From Vision to Performance

  • Understanding & Immersion – Decoding sport & culture.


    → We analyze trends, athlete needs, and cultural shifts to ensure each design is relevant and future-proof.

  • Exploration & Concept Development – From insight to inspiration.


    → We craft moodboards, define creative directions, and sketch initial ideas to unlock possibilities and set a strong foundation.

  • Digital Experimentation & Visualization – Refining with speed & precision.


    → We use AI-driven 3D modeling to test colorways, materials, and structures in real time, reducing waste and accelerating decision-making.

  • Virtual Prototyping & Refinement – Hyper-realistic, sustainable, efficient.


    → We create detailed virtual prototypes, fine-tuning every aspect before physical production, ensuring sustainability and precision.

  • Finalization & Production – From digital to reality.


    → We translate digital concepts into high-performance, market-ready products through technical drawings and production files.

AI-powered trend scouting 

  • Our digital tools help us predict what’s next.

Beyond aesthetics 

  • Design isn’t just about looks; it’s about function, sustainability, and purpose.

DIGITAL DESIGN & PROTOTYPING

Bringing Ideas to Life

  • Why wait for a physical prototype when you can see your idea in motion, instantly?

 A new way to create

  • Immersive digital experiences for brands who think ahead.

  •  Hyper-realistic renderings — See every detail before production.

  • Fast, flexible iterations — Adjust colorways, materials, and structures in real time.

Why Vision First is a Game-Changer for Your Brand

  •  Faster Development → Instant product visualization cuts down months of work into days.

  •  Smarter Decision-Making → Hyper-realistic concepts remove guesswork and design uncertainty.

  • Sustainability-First → Fewer prototypes, less waste, and optimized material selection.

  • Creative Precision → Every design is fine-tuned before manufacturing even begins.

What does this mean for your business?

  • → Get products to market faster.

  • → Make stronger design choices with real-time feedback.

  • → Reduce costs, waste, and unnecessary revisions.

  •  → Ensure that every product is sustainable and future-ready

(TRUSTED BY VISIONARIES)

(Customer shoutouts)

Robert Lee

Chief Creative Officer at Rapha
"I have worked on many projects over the past 13 years with Olivier & Melrose ranging from apparel and graphic design collections to Trend and ColorForecasting. He has helped me progress the brands I have worked with to be leading in Design. I will continue to use Olivier as an expert in these areas."

Orianne Tivollier

Running Product Manager
"Maria, Olivier, I really enjoyed working with you and I can say on behalf of the whole team that we have been very happy about the work that has been done and about our collaboration in general. We could see a huge investment and a lot of creativity in your work. We received many good feedback about designs all along these years…I wish you all the best and we can stay in..."

Sophie Trehoret

Directrice Marketing, Repetto
"It has been a real pleasure to work with Marie Elena on Repetto Dancewear Collections during 4 years. Really professional and has got a real talent to understand the coming trends. She has participated to well‑brand Repetto's collection. She is also expert in finishing and fabrics. To conclude, it's really rare to meet some professional able to bring a deep brand..."

Olivier Balas

CEO BALAS Textile , President of Unitex
"Creativity, performance, and the pursuit of perfection, with deep expertise in craft and technology."

Hélène Gadenne

Fondatrice AV ACCESSOIRES ‑ AV08 Paris
"I worked with Maria Elena as a designer at Repetto. Maria Elena is a very creative, open, and dynamic person. She brings ideas to the table, is attentive, and knows how to adapt to the brand. It was a real pleasure working with her."