MELROSE
SPORTSWEAR
CREATIVE
DESIGN
STUDIO

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CREATIVE DIRECTION & COLLECTION DESIGN STUDIO

We design sport, lifestyle and activewear collections — from brand vision to production-ready concepts.

We help brands turn identity and intent into clear, desirable products, while reducing friction, iterations and time to market.

Schedule your discovery session

WHO WE ARE

An independent creative partner for brands building meaningful collections.

Melrose Design Studio works alongside internal creative, product and brand teams to design collections that are both inspiring and workable.

From early creative direction to factory-ready concepts, we help teams decide earlier, align faster and move forward with confidence..

About us
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What We Do

We translate brand identity and market context into real products.

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Melrose Design Studio works alongside internal creative, product and brand teams to design collections that are both inspiring and workable.

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From early creative direction to factory-ready concepts, we help teams decide earlier, align faster and move forward with confidence

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We operate at the intersection of:

Services

  • BRAND DNA & CREATIVE DIRECTION

    We structure brand identity into clear creative principles that guide silhouettes, materials, colors and categories — not just mood.

    This phase gives teams a shared creative framework before design begins.

  • COLLECTION DESIGN – APPAREL & ACCESSORIES

    We design full capsule collections using a combination of sketching, 3D and AI-assisted exploration.

  • STORYTELLING & IMMERSIVE LAUNCH

    We help articulate product intent clearly — internally and externally.

    From sell-in decks to launch narratives, storytelling is built to support the product, not replace it.

SERVICES
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Our method - VISION FIRST

A design process built for real product environments.

Vision First connects:

— brand identity

— creative direction

— early visual validation

into one clear, progressive workflow.

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The goal is simple:

make better decisions earlier, with less noise and fewer back-and-forths.

What We Deliver

Concrete tools teams can actually use — from creative direction to product-ready assets.

We analyze cultural signals, market context and brand identity to define relevant creative directions aligned with your category and audience.

We translate brand vision into clear creative frameworks that guide silhouettes, color stories, materials and graphic expression across the collection.

We design cohesive capsule collections that balance desirability, functionality and production feasibility from concept to development-ready design.

We create graphic systems and visual identities — from logos to prints and placements — designed to live directly on the product.

We design and integrate trims and textile details such as labels, tapes, jacquards, badges and embroideries as functional and aesthetic product elements.

We use 3D visualization to validate designs early, align teams faster and reduce uncertainty before physical sampling.

We deliver clear, structured technical packs that support smooth communication with development teams and manufacturing partners.

We build sell-in tools that connect product design, visual language and narrative to support internal alignment and commercial presentations.

We embed sustainability upstream by combining virtual design processes, responsible material thinking and reduced physical prototyping.

Real-world impact. Tangible results. Here’s how we help leading brands move faster, reduce waste, and bring visionary collections to life.

Black Diamond – 65% fewer early-stage physical prototypes through upstream 3D validation.

Concept validation reduced from six weeks to under ten days through clearer visualization and alignment.


Confidential Outdoor Brand – Full digital capsule in 3 weeks
We delivered a complete 3D collection, ready for ISPO, with zero physical samples—enabling faster alignment and early sell-in.

Repetto Dancewear – Heritage reimagined for Gen Z
We helped Repetto translate its heritage into a new category: Activewear.

Starting from a deep DNA analysis, we created a full capsule — from concept to 3D visuals — blending elegance, performance, and Gen Z relevance.

Trail & Running Brand – Concept approval 5x faster
We reduced validation time from 6 weeks to under 10 days through immersive visuals and product clarity.**, accelerating decision-making at both HQ and regional levels.

See additional case studies (on request)

(TRUSTED BY VISIONARIES)

Why Melrose?

We bring creative clarity that helps teams move faster — without compromising brand integrity.

  • Clear creative direction and category thinking

  • Product design grounded in real development constraints

  • Early validation through 3D to reduce unnecessary iterations

  • Stronger alignment between product, image and storytelling

→ Book a 20‑min discovery call

(Customer shoutouts)

Robert Lee

Chief Creative Officer at Rapha
"I have worked on many projects over the past 13 years with Olivier & Melrose ranging from apparel and graphic design collections to Trend and ColorForecasting. He has helped me progress the brands I have worked with to be leading in Design. I will continue to use Olivier as an expert in these areas."

Orianne Tivollier

Running Product Manager
"Maria, Olivier, I really enjoyed working with you and I can say on behalf of the whole team that we have been very happy about the work that has been done and about our collaboration in general. We could see a huge investment and a lot of creativity in your work. We received many good feedback about designs all along these years…I wish you all the best and we can stay in..."

Sophie Trehoret

Directrice Marketing, Repetto
"It has been a real pleasure to work with Marie Elena on Repetto Dancewear Collections during 4 years. Really professional and has got a real talent to understand the coming trends. She has participated to well‑brand Repetto's collection. She is also expert in finishing and fabrics. To conclude, it's really rare to meet some professional able to bring a deep brand..."

Olivier Balas

CEO BALAS Textile , President of Unitex
"Creativity, performance, and the pursuit of perfection, with deep expertise in craft and technology."

Hélène Gadenne

Fondatrice AV ACCESSOIRES ‑ AV08 Paris
"I worked with Maria Elena as a designer at Repetto. Maria Elena is a very creative, open, and dynamic person. She brings ideas to the table, is attentive, and knows how to adapt to the brand. It was a real pleasure working with her."