Melrose

Vision1st

THE EXPERTISE BEHIND OUR CREATIONS

Creativity is intelligence in motion.

Vision First is a strategic extension of Melrose Design Studio, designed to complement our expertise in sportswear and performance design. It bridges the gap between trend foresight, digital prototyping, and sustainable innovation—ensuring brands stay ahead of market shifts with precision and creativity.

→ Turning vision into reality—today.

→ Mastering AI & digital tools while preserving human expertise.

→ Fusing intuition, technology, and sustainability for real impact.

WHAT WE OFFER

Trend Intelligence & Research – From macro movements to niche innovations, our in-depth reports help you stay ahead.
Material & Sustainability Consulting – Identifying the most eco-friendly, high-performance textiles for future sportswear.
Virtual Concept Development – Skip traditional prototyping with high-fidelity 3D visualizations and AI-enhanced concept designs.
Performance & Movement Insights – Integrating sports ergonomics, movement science, and biometrics for functional and aesthetic excellence.
Future-Ready Collections – We don’t just predict trends—we design market-ready solutions positioning your brand as an innovator.

HOW VISION FIRST COMPLEMENTS MELROSE DESIGN STUDIO

It’s a strategic layer that enhances Melrose Design Studio’s core expertise:

— Specialized in performance-driven sportswear design, digital prototyping, and sustainability.

— Research & foresight engine that anticipates trends, material innovations, and user-driven design evolution.

— A complete design-to-market strategy, ensuring innovative, high-performance, and market-ready collections.

WHO WE WORK WITH

→ Sportswear & Activewear Brands – From high-performance running gear to athleisure, we help brands evolve with consumer demands.

→ Outdoor & Adventure Brands – Future-proofing technical apparel for extreme environments and everyday exploration.

→ Luxury & Lifestyle Labels – Blending technology, aesthetics, and sustainability into timeless, forward-thinking designs.

→ Emerging Startups & DNVBs (Digital Native Vertical Brands) – Providing expert guidance and strategy for disruptive, digital-first fashion brands.

(Customer shoutouts)

Robert Lee

Chief Creative Officer at Rapha

"I have worked on many projects over the past 13 years with Olivier & Melrose ranging from apparel and graphic design collections to Trend and ColorForecasting. He has helped me progress the brands I have worked with to be leading in Design. I will continue to use Olivier as an expert in these areas."

Orianne Tivollier

Running Product Manager

"Maria, Olivier, I really enjoyed working with you and I can say on behalf of the whole team that we have been very happy about the work that has been done and about our collaboration in general. We could see a huge investment and a lot of creativity in your work. We received many good feedback about designs all along these years…I wish you all the best and we can stay in..."

Sophie Trehoret

Directrice Marketing, Repetto

"It has been a real pleasure to work with Marie Elena on Repetto Dancewear Collections during 4 years. Really professional and has got a real talent to understand the coming trends. She has participated to well‑brand Repetto's collection. She is also expert in finishing and fabrics. To conclude, it's really rare to meet some professional able to bring a deep brand..."

Olivier Balas

CEO BALAS Textile , President of Unitex

"Creativity, performance, and the pursuit of perfection, with deep expertise in craft and technology."

Hélène Gadenne

Fondatrice AV ACCESSOIRES ‑ AV08 Paris

"I worked with Maria Elena as a designer at Repetto. Maria Elena is a very creative, open, and dynamic person. She brings ideas to the table, is attentive, and knows how to adapt to the brand. It was a real pleasure working with her."

Join the Vision First Movement

Join Vision First and turn your ideas into impactful, sustainable designs.