MELROSE
CREATIVE
SUSTAINABLE
DESIGN
STUDIO.

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Melrose Design Studio designs premium apparel, footwear, and accessories for sportswear, outdoor, and lifestyle brands through trend forecasting, innovative design, and digital prototyping.

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“We sell our vision, not our tools.”

Melrose is a creative studio founded by designers, driven by culture, and rooted in product.
Based in Lyon, we help premium sportswear, outdoor, and lifestyle brands bring their identity to life—with style, depth, and precision.

LET’S WORK TOGETHER

BRAND DNA FIRST

Before we create, we decode.

Every project begins with a deep dive into your brand DNA:

  • What is your visual language?
  • What defines you—and what should evolve?
  • How do we amplify your heritage without diluting it?

✔ Visual and semantic brand mapping
✔ Artistic sensitivity and creative reading
✔ A cultivated, strategic external perspective

Unlock Next Season’s Trends

WHAT WE DESIGN

We design real product—not just images.

We build full collections:

  • Moodboard creation and color range curation aligned with brand codes
  • Material and trim research to support product identity and performance
  • Complete wardrobes: garments, accessories, layering logic
  • Capsules, silhouettes, and functional lines
  • Hand-drawn sketches, high-fidelity 3D visuals, AI-generated assets

✔ Performance apparel
✔ Premium activewear
✔ Accessories (bags, gloves, headwear, eyewear, etc.)

We use AI, 3D, Clo3D, MidJourney, Runway ML—but they are just tools.
What we bring is vision, experience, product knowledge, and design culture.

Craft Your Story Now

OUR METHOD: VISION FIRST™

A creative process designed by designers—for clarity, speed and co-responsibility.

The 5 core stages:

  • Decode – Brand audit and positioning
  • Frame – Trends, cultural inputs, moodboards
    • Creation of personalized RAG (visual AI trend clusters) for brand-relevant inspiration
    • Illustrated with visual panels and mapped cultural codes
  • Build – Design exploration (sketches, AI visuals, variants)
  • Immerse – Virtual prototyping and material rendering
  • Align – Synthesis decks, storyboards, tech packs

Why we use digital:

For us, digital equals co-responsibility. It allows us to create ultra-realistic visuals early, cut down on sampling, and reduce waste—while improving alignment, clarity, and speed.

SERVICES

SERVICES
SERVICES
SERVICES

What we offer:

  • Full creative direction for apparel and accessories
  • Capsule and collection design
  • Immersive moodboards and trend territories
  • Visual storytelling decks for internal & external validation
  • Virtual product development and technical files
  • Bespoke, AI-powered design support with artistic intelligence

OUR SERVICES

What we offer:

  • Full creative direction for apparel and accessories
  • Capsule and collection design
  • Immersive moodboards and trend territories
  • Visual storytelling decks for internal & external validation
  • Virtual product development and technical files
  • Bespoke, AI-powered design support with artistic intelligence

SELECTED CASE STUDIES

Each of these projects—whether recent or foundational—triggered a transformation in how the brand expressed itself through design.

Four highlights:

  • Repetto – From dance to performancewear, creative sprint with storytelling focus
  • Mizuno – Lifestyle capsule from running DNA, visual validation tools
  • Black Diamond – Climbing capsule designed for athlete Babsi Zangerl, full 3D prototyping workflow, performance-oriented layering and storytelling in virtual space
  • Millet – Launch of an Urban Outdoor line blending alpine heritage and urban functionality, redefining the brand’s reach and aesthetic vocabulary
  • Reebok – Creation of the Apparel Membership line introducing a refined 'sport-little-chic' aesthetic within the Reebok universe, bridging lifestyle and performance codes
  • Repetto – From dance to performancewear, creative sprint with storytelling focus
  • Mizuno – Lifestyle capsule from running DNA, visual validation tools
  • Black Diamond – Climbing capsule designed for athlete Babsi Zangerl, full 3D prototyping workflow, performance-oriented layering and storytelling in virtual space

📸 Visuals: process reels, side-by-side before/after, capsule renderings

Repetto

From dance to performancewear, creative sprint with storytelling focus

We defined a new creative vision for Repetto, blending dance and lifestyle.

We structured clear and modular capsule collections.

We introduced a new, technical activewear line.

We created immersive 3D visuals for faster validation.

We modernized product identity and packaging elements.

We've collaborated with esteemed brands in performance, outdoor, and lifestyle sectors, elevating their collections and redefining standards.

THEY TRUST US

We've collaborated with esteemed brands in performance, outdoor, and lifestyle sectors, elevating their collections and redefining standards.

Selected Collaborations:

  • Performance & Sportswear

    ADIDAS, MIZUNO, REEBOK, BROOKS, NFL, NBA

  • Outdoor & Technical Gear

    BLACK DIAMOND, MILLET, EIDER, VAUDE, ROSSIGNOL, ODLO

  • Luxury & Lifestyle

    REPETTO, LVMH, PALLADIUM

(Customer shoutouts)

Robert Lee

Chief Creative Officer at Rapha
"I have worked on many projects over the past 13 years with Olivier & Melrose ranging from apparel and graphic design collections to Trend and ColorForecasting. He has helped me progress the brands I have worked with to be leading in Design. I will continue to use Olivier as an expert in these areas."

Orianne Tivollier

Running Product Manager
"Maria, Olivier, I really enjoyed working with you and I can say on behalf of the whole team that we have been very happy about the work that has been done and about our collaboration in general. We could see a huge investment and a lot of creativity in your work. We received many good feedback about designs all along these years…I wish you all the best and we can stay in..."

Sophie Trehoret

Directrice Marketing, Repetto
"It has been a real pleasure to work with Marie Elena on Repetto Dancewear Collections during 4 years. Really professional and has got a real talent to understand the coming trends. She has participated to well‑brand Repetto's collection. She is also expert in finishing and fabrics. To conclude, it's really rare to meet some professional able to bring a deep brand..."

Olivier Balas

CEO BALAS Textile , President of Unitex
"Creativity, performance, and the pursuit of perfection, with deep expertise in craft and technology."

Hélène Gadenne

Fondatrice AV ACCESSOIRES ‑ AV08 Paris
"I worked with Maria Elena as a designer at Repetto. Maria Elena is a very creative, open, and dynamic person. She brings ideas to the table, is attentive, and knows how to adapt to the brand. It was a real pleasure working with her."

WHO WE WORK WITH

From bold startups to structured global teams — we adapt to your rhythm, size and culture.

Needs to clarify direction, energize design flow, align internally. Not looking for freelancers, but a true partner.

She needed faster iteration on new trail shoe concepts. Melrose helped her prototype 3 directions in under 2 weeks with AI-enhanced 3D visuals and a clear materials proposal.

Overwhelmed by scattered briefs and lack of narrative. Melrose built a clear creative story, from moodboards to silhouette logic — giving his team tools to align and accelerate.

Had no team, no time, but a clear vision. Melrose translated his brand DNA into a compact, ready-to-launch product line with visuals and sourcing.

Client Benefits

  • Faster validation through compelling digital visuals

  • 30–50% faster time‑to‑market

  • Clearer internal communication & alignment

  • Reduced prototyping costs and waste

  • Enhanced product innovation and creativity

  • Improved brand positioning & market visibility

  • Stronger storytelling and brand resonance

  • Clearer communication from early research to final delivery

  • Clearer communication from early research to final delivery

  • Increased confidence in decision‑making