Work with us

Vision1st

Vision1st
Vision1st
Vision1st

Vision Ahead

Design before it exists.

Strategy before the sketch.

Emotion before production.

At Melrose Design Studio, we bring your next collection to life —through immersive visuals, digital craftsmanship and smart storytelling that engage, align and accelerate.

Experience Vision First

Why Now?

Fashion moves fast,

but vision moves first.

We help you design with intention, reduce guesswork, and communicate your ideas clearly from day one.

For brands navigating change, clarity is everything.

See how it works →

The Flow

Good design needs rhythm.

From trend insight to storytelling and production-ready assets, we guide your team with structure and elegance—turning complexity into clarity, and vision into action.

— Insight & Direction

— Concept & Storyline

— Visual Prototyping

— Align & Refine

— Launch Ready

Get a tailored walkthrough →

Real Worlds

Don’t imagine it

See it.

We place your designs into vivid, photorealistic environments so you can feel the story before it begins.

Context gives meaning.

And desire starts with emotion.

— Hiking & Outdoor

Alpine layering and rugged precision


— Running & Urban Active

Movement-led designs in action


— Cycling & Performance

Aerodynamic energy and detail


— Luxury & Lifestyle

Elevated silhouettes, editorial allure

Explore the image gallery →

Your Edge

Speed is good.

Direction is better.

We help you move fast—with intention. Smarter tools, better visuals, and aligned teams bring your product to market with clarity, beauty, and confidence.

↗ Faster decisions

↗ Responsible workflows

↗ Story-led validation

↗ Alignment from concept to market

Start Your Vision →

Let’s Begin

We design stories you can see, feel and believe in—before the first prototype.

Let’s bring your collection into focus—with meaning, precision, and emotion.

No guesswork.

No waste.

Just vision that delivers.

Let’s start something remarkable.

Let’s Begin →

Request Case Studies →

Share Your Vision →

FAQS

A few things you might be wondering.

From how Vision First works to what you can expect — here’s everything you need to know to get started, with confidence.

Vision First is our signature process. It’s how we help brands bring their collections to life — before they’re made — through trend insight, immersive visual storytelling, and photorealistic digital prototyping.

It’s not a tool. It’s the way we think, design, and communicate.

No. Vision First is not a SaaS, and it’s not a plug-in.

It’s a design and strategy service developed in-house at Melrose — powered by our creative team and enhanced by AI, 3D and sustainable design thinking.

Everything we create is made to fit your brand’s world, not a preset system.

Vision First is ideal for:

— new collections and capsule lines

— trend-based creative direction

— visual storytelling & lookbook concepts

— faster concept validation

— sustainable pre-production workflows

— digital content creation before launch

Whether you’re launching a new direction or refining an existing one — we help you move forward with vision and precision.

Absolutely.

Many brands use Vision First to enhance storytelling and speed up communication, even before development starts. It’s a powerful way to align internal teams, validate ideas, or create high-end marketing content in advance.

By working in digital from the start — and creating immersive, photorealistic prototypes — Vision First helps you:

— Eliminate unnecessary samples

— Reduce waste & overproduction

— Refine before you produce

— Align teams early and avoid costly missteps

Design better, with less. That’s sustainability by intelligence.

Not at all.

We deliver visuals, narratives, concept boards and production-ready assets in formats that are clear and easy to use by your internal design, dev or marketing teams. Everything is collaborative, intuitive and human.

Yes.

Whether you’re designing for urban running, outdoor gear, cycling, luxury activewear, or hybrid collections, we tailor everything — silhouettes, colors, materials, and environments — to reflect your brand identity and future goals.

We typically deliver a full immersive concept presentation within 2 to 4 weeks, depending on scope.

Need something faster? We can adapt.

Depending on your needs, Vision First may include:

— Creative direction & trend boards

— Moodboards and silhouettes

— AI-powered immersive visuals

— Digital prototypes (3D ready or photoreal)

— Color/material storylines

— Visual storytelling kits

— Presentation decks for internal or external use

We’ll adapt the deliverables to your process, team structure, and timeline.

Start
Your
Vision

A few quick questions to help us understand where you're going—and how we can help you get there