About us

About us
About us
About us

We
are
not
a
service
provider.

We
are
a
creative
force.

At
Melrose,
every
collection
starts
with
a
vision,
not
a
brief.

A
spark.
A
direction.
A
powerful
intuition
shaped
by
culture,
movement,
and
style.

We
work
with
brands
the
way
we
work
with
fabric:
with
instinct,
sharp
eyes,
and
a
sense
of
purpose.

We
decode
your
DNA
to
reveal
what
truly
defines
you.
Then
we
build
creative
systems
stories,
silhouettes,
visuals
that
align
your
product
with
your
identity.

We
don’t
follow
trends.
We
shape
narratives
that
last.

We
don’t
deliver
assets.
We
deliver
clarity,
desire,
and
direction
.

Melrose
is
a
studio
of
creative
authors
:
designers,
strategists,
storytellers
who
bring
vision
to
life.

Our
DNA
What
makes
us
different

Melrose Design Studio is an independent creative studio based in Lyon, France, crafting collections for sport, outdoor, and lifestyle brands since 2001.

What sets us apart?
We don’t wait for direction.
We are the direction.

We anticipate shifts in mindset, aesthetics and values — helping brands stay not just relevant, but meaningful.

We dive into your DNA to translate your essence into powerful narratives that resonate across product and image.

From silhouettes to materials to trims, we build coherent, emotionally charged capsules tailored to your audience.

Our visuals accelerate decision-making and inspire buy-in — turning abstract ideas into vivid, near-tangible experiences.

Our method combines instinct and structure to reduce noise, spark creativity, and align teams at every stage of development.

We collaborate with forward-thinking brands across:

  • Running & Trail

  • Outdoor Lifestyle

  • Women’s Activewear

  • Sport-Luxury

  • Footwear & Accessories

  • DNVBs & repositioning projects

Meet
the
Team
Behind
the
Innovation

Olivier Drevon
Co‑founder and Creative lead
olivier@melrosedesign.melrosedesign.studio
Maria Elena Iglesias
Co‑founder and Head Designer
maria@melrosedesign.melrosedesign.studio

THE

CREATIVE

DUO

Maria Elena and Olivier shared passion and innovative designs make them a standout pair in the sports world.

(OUR EXPERIENCE)
  • Award International French Festival of Fashion in Hyères

    Their illustrious journey in the fashion industry kick-started with a significant victory at the prestigious International French Festival of Fashion in Hyères, setting the stage for a career marked by creativity, elegance, and performance

  • Success in introducing Sports LifeStyle at Reebok International

    At Reebok, they made their mark by crafting cutting-edge concepts across various seg- ments including Sport Lifestyle, Athletics, Women's Fitness, Performance Apparel and Olympic Games. Their work was characterized by a harmonious blend of sports lifestyle and elegance, infused with a keen understanding of performance dynamics.

  • Expansion and Expertise in International Sports Branding

    With the inception of Melrose Studio, Maria Elena and Olivier expanded their horizons, spearheading brand direction strategies. Their expertise encompasses trend analysis, creative direction, and design for an impressive roster of international sports brands such as Mizuno, LVMH, Brooks Running, BlackDiamond, Palladium Footwear, Adidas, Odlo, Mavic, Ripcurl, Le Coq Sportif, Repetto DanceWear, Millet, Eider Mountainwear, Aigle and Promostyl.

  • Passion for Exploration and Active Lifestyle

    At their core, they are true aesthetes, deeply passionate about design and the latest technological advancements. Their love for creativity drives their pursuit of innovation in sportswear, blending style and function with cutting-edge technology. Both are avid runners, embodying an active lifestyle that complements their professional focus on eco-friendly, high-performance design. Their commitment to mindfulness, reflected in their expertise in yoga, underscores a holistic approach to well-being and sustainability.

Global Community Insights

At Melrose, we’re connected to a global community of creatives — designers, forecasters, and thinkers who fuel our vision.

From Tokyo to Berlin, Los Angeles to Paris, we tap into real-time shifts in culture, style, and movement to inspire meaningful design.

These voices feed our work and help us craft collections that feel alive — here, now, and next.

Have
a project
in mind ?