Work with us

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We design the future of sport & lifestyle collections.

Schedule your discovery session

WHO WE ARE

Creative Direction & Collection Design for Sport, Lifestyle & Outdoor brands.

We are not a service provider. We are a creative force.

From DNA to product, we turn ideas into collections that move faster and sell stronger.

What
We
Do

Melrose is a design bureau dedicated to turning brand identity into impactful products and collections.

Here’s how we make it happen:

Services

  • BRAND DNA DECODING & CREATIVE DIRECTION

    We decode your brand’s DNA and translate it into clear, inspiring creative directions.

    From cultural insights to trend capsules, we bring clarity and vision to your collections.

  • COLLECTION DESIGN – APPAREL & ACCESSORIES

    We design and visualize capsules before they exist.

    Using 3D and AI-powered research, we cut prototypes by up to 65% and save weeks in development.

  • STORYTELLING & IMMERSIVE LAUNCH

    We build the story around your products — from digital visuals to sell-in tools.

    Your collection arrives ready to inspire, sell, and connect with your audience.

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Our
method

Our Vision First™ Process  

We turn identity into product — with clarity, emotion, and speed.  

This method connects brand DNA, creative direction, and immersive visualization into one cohesive design journey.

What
We
Deliver

From vision to product, we deliver the tools to move faster, align better, and design smarter.

We provide trend capsules tailored to your segment — decoding cultural shifts, consumer moods, and sport/lifestyle aesthetics.

Each report is designed to inspire, align, and spark product concepts grounded in your brand DNA.

We deliver ready-to-use decks that define your seasonal creative direction, including key narratives, visual territories, silhouettes, and stylistic intentions.

These decks serve as internal alignment tools for design, marketing, and product teams.

From logo refinements to product graphics, we develop visual systems that reinforce your brand language across apparel and accessories.

Our designs are rooted in meaning, aesthetic coherence, and cultural relevance.

We design full capsules — from concept to silhouettes — including apparel and accessory development.

Each capsule expresses a clear vision, with balanced proportions, innovative materials, and a unique stylistic fingerprint.

We provide detailed tech packs including fit, function, construction, trims, and material suggestions.

They are made to communicate seamlessly with factories, suppliers, and product development teams.

We bring your ideas to life visually before a single prototype is made — through hyper-realistic AI visuals and 3D simulations.

This enables faster validation, storytelling, and internal buy-in.

We craft immersive, strategic decks tailored to your retail and wholesale audiences.

They help product teams, sales, and marketing speak the same language — with visual clarity and emotional power.

We help brands build eco-conscious capsules by combining virtual workflows, mindful material choices, and low-impact design strategies.

Sustainability is not an add-on — it’s embedded from the start of our creative process.

Real-world impact. Tangible results. Here’s how we help leading brands move faster, reduce waste, and bring visionary collections to life.

Black Diamond – 65% fewer prototypes, faster development
By shifting to AI + 3D visualization, we helped Black Diamond cut physical sampling and gain 4 weeks on development timelines.

Confidential Outdoor Brand – Full digital capsule in 3 weeks
We delivered a complete 3D collection, ready for ISPO, with zero physical samples—enabling faster alignment and early sell-in.

Repetto Dancewear – Heritage reimagined for Gen Z
We helped Repetto translate its heritage into a new category: Activewear.

Starting from a deep DNA analysis, we created a full capsule — from concept to 3D visuals — blending elegance, performance, and Gen Z relevance.

Trail & Running Brand – Concept approval 5x faster
We reduced validation time from 6 weeks to under 10 days through immersive visuals and product clarity.**, accelerating decision-making at both HQ and regional levels.

Who We Work With ?

We partner with startups and global brands alike, including:

Reebok, Adidas, Mizuno, Repetto Dancewear, Black Diamond, Millet, Eider, LVMH...

  • Creative Directors seeking clarity and concept elevation
  • Product Managers aiming to reduce cycles and align faster
  • Innovation Leads looking to accelerate iteration and visualization
  • Brand & Marketing Teams crafting stronger product stories

Why
Melrose?

We bring clarity, vision, and creative momentum.

  • 30–50% faster go‑to‑market

  • Fewer physical samples

  • Stronger B2B storytelling

  • More impactful creative direction

  • Vision‑first + tech‑enhanced

(TRUSTED BY VISIONARIES)

(Customer shoutouts)

Robert Lee

Chief Creative Officer at Rapha
"I have worked on many projects over the past 13 years with Olivier & Melrose ranging from apparel and graphic design collections to Trend and ColorForecasting. He has helped me progress the brands I have worked with to be leading in Design. I will continue to use Olivier as an expert in these areas."

Orianne Tivollier

Running Product Manager
"Maria, Olivier, I really enjoyed working with you and I can say on behalf of the whole team that we have been very happy about the work that has been done and about our collaboration in general. We could see a huge investment and a lot of creativity in your work. We received many good feedback about designs all along these years…I wish you all the best and we can stay in..."

Sophie Trehoret

Directrice Marketing, Repetto
"It has been a real pleasure to work with Marie Elena on Repetto Dancewear Collections during 4 years. Really professional and has got a real talent to understand the coming trends. She has participated to well‑brand Repetto's collection. She is also expert in finishing and fabrics. To conclude, it's really rare to meet some professional able to bring a deep brand..."

Olivier Balas

CEO BALAS Textile , President of Unitex
"Creativity, performance, and the pursuit of perfection, with deep expertise in craft and technology."

Hélène Gadenne

Fondatrice AV ACCESSOIRES ‑ AV08 Paris
"I worked with Maria Elena as a designer at Repetto. Maria Elena is a very creative, open, and dynamic person. She brings ideas to the table, is attentive, and knows how to adapt to the brand. It was a real pleasure working with her."